Built by operators.
For operators.
Twenty-five years running the motions we now replace. Beacn is what happens when the operator who architected $50B+ in enterprise GTM builds the tool they always wished existed.
“Consultants sell visions. Vendors sell platforms. Neither delivers the operating model that makes AI actually produce growth inside a real company with real constraints.”
— Kapil Tandon · Founder
Most AI strategy fails in the gap between the board deck and the backlog. Beacn closes that gap — not with another dashboard, but with an AI Revenue Brain that does the actual work.
Every module reads from Account Memory, creates artifacts, and improves the intelligence layer. The goal isn't a tool. It's an operating model that compounds over time.
A $10.7 billion market ready for disruption.
91% of buyers face shelfware and dead dashboards. Legacy revenue intelligence is broken — built on platform fees, not outcomes. The shift to outcome-based pricing is already underway. Beacn is timing the wave.
Years in B2B GTM
Portfolio influenced
P&L owned
Enterprise transformations
21.5 years at Microsoft architecting the Business Value Programs (BVP) — the value engineering motion behind the $50B+ E5 portfolio. Led Dynamics 365 Fraud Protection, an ML/AI system processing billions of transactions. Launched Office 365 to 100M+ users across 38 countries.
Then five years as an operator: $200M+ P&Ls at Tricentis and Perforce with consistent double-digit ARR growth through pricing, packaging, and GTM optimisation.
In 2016, authored “CRM Vnext” and in 2018, the original “Simul8” thesis — calling for AI-driven, contextual, buyer-facing GTM years before LLMs made it possible. Beacn is that thesis, finally playable.
AI Operating Models
The governance, tooling, GTM machinery, and measurement systems that turn AI from an experiment into a revenue engine. We architect the operating layer so the strategy survives first contact with the business.
Outcome-Priced Products
We build small, agentic solutions that solve one specific painful job in the revenue motion. Live in days, value in weeks, scale in quarters. Beacn is the first product line.
Value Engineering & Pricing
Translating product capability into buyer-facing business cases and outcome-based pricing — the same discipline built behind Microsoft's $50B+ BVP motion.
GTM Machine Building
End-to-end systems that connect targeting, engagement, and conversion through AI — built as operational machinery, not point solutions.