Work the accounts that are actually buying.
Beacn puts your team inside every buying window: the right account, the right moment, the right reason, before it closes. Same engine whether you are one desk or a full revenue team.
Find the window first. Work the right accounts. Grow pipeline, not headcount. Twelve plays. Same engine for individuals and enterprises.
No card. No sign-in for the score. Share it, then claim 12 free play runs.
Beacn is the GTM Signal Intelligence system for B2B revenue teams. It reads leadership changes, funding events, hiring, and competitor disruption, scores them against your ICP, and delivers a prioritized, rep-ready account list so your team finds the buying window first, works the right accounts, and grows pipeline without growing headcount.
Solo operators and revenue leaders who must grow pipeline without growing headcount: one desk or a full team. CROs, CMOs, sellers, and consultants who need the right accounts today.
Buying windows close in 60 to 90 days. Intent dashboards sit unread. Beacn hands you the account, the reason it is in-market, and what to say: same day, not after RevOps interprets a score.
Built by the team behind Microsoft's $50B+ E5 GTM motion · 25 years in enterprise B2B · $200M+ P&L owned
About the founder →See your go-to-market scored before you ever make an account.
Drop your company URL. Beacn scores it across the six dimensions that decide whether pipeline compounds or leaks, then you can compare a competitor, share the scorecard, and claim 12 free play runs.
No account required to score. Full report emailed if you want it.
Opens the Instant Audit scorecard — You vs Them, share link, and signup to claim 12 free plays.
Six-dimension GTM scorecard
You vs a competitor
Link-only public page
Signup unlocks plays
When a friend finishes their audit through your invite, you get +12 play runs once.
Grow pipeline without growing headcount.
Same pain whether you own the board number or you are the book. Same solve from Beacn.
CROs, CMOs, and the operators carrying the book, at PE-backed and mid-market B2B SaaS, and on one desk when you are the revenue team.
They must grow pipeline without growing headcount. Reps cannot tell which accounts have a reason to buy now, so effort spreads across accounts with no reason to act.
Buying windows close in 60 to 90 days. If pipeline does not move, targets slip, the board loses confidence, and the person owning the number is at risk.
They buy intent platforms, data-enrichment tools, and conversation intelligence. Those produce data and dashboards that someone must interpret before a rep can act.
It turns external trigger events into a prioritized account list. Each entry gives the account, the reason it is in-market today, and what to say.
A rep can work the list the same day, before competitors see the same opening. Outputs are deterministic, and no consulting engagement is needed first.
Find the window first
Catch leadership, funding, hiring, and competitor triggers while the 60 to 90 day window is open.
Work the right accounts
A signal-scored list with the reason each account is in-market, not a dashboard to interpret.
Grow pipeline, not headcount
Reps get the entry point and the first line. Same-day action for one desk or a full team.
Not another score to interpret. The account, the reason, and what to say.
Intent platforms
Browse and intent scores that RevOps must interpret before a rep can act.
Beacn: a prioritized list with why the account is in-market today.
Data enrichment
Firmographics and contacts. Still no reason to call this week.
Beacn: trigger events scored to your ICP, plus the opening line.
Conversation intelligence
Analyzes deals already in motion. Silent on accounts before a deal exists.
Beacn: works upstream of the CRM. Which accounts deserve a deal first.
Built for the individual who is the number. And the enterprise that owns it.
Same engine. Same plays. Same Find mechanism. Different packaging, sharing, and how you pay, both doors are first-class.
When you are the system
The seller or consultant carrying the book alone. Signal Scout and Buyer Brief tell you who to call and what to say, sized for one desk, from $19/mo.
- Find: which accounts today, why, and the opening line
- Account Memory that compounds for you
- Free audit → Prospector → Blueprint unlock
When the team owns the number
CROs and CMOs who must show pipeline progress without adding headcount. Shared Account Memory so Sales, marketing, and CS work the same account truth.
- Four jobs: Focus · Find · Win · Keep & grow
- Shared memory, handoffs stop resetting the account
- Growth · Operator · Enterprise (Outcomes)
How the two motions differ, and what stays the same.
| Individuals | Enterprises | |
|---|---|---|
| Who | Seller, consultant, or operator who is the number | CRO, CMO, or revenue team that owns the number |
| Job | Work my book this week, who to call, what to say | Move pipeline, expansion, and retention across the org |
| Start | Free audit → 12 plays → Prospector $19/mo | Growth · Operator · Enterprise (Outcomes) |
| Memory | Account Memory on every account you touch | Shared Account Memory + Members across the team |
| Plays | Same 12 plays, Focus · Find · Win · Keep & grow | Same 12 plays, more volume, sharing, outcome pricing |
| Buy for | Outcomes on one desk | Outcomes the board can see |
A finished Blueprint.
Not a dashboard to interpret.
A strategy you can put in front of your CRO on Monday. The full Blueprint runs 9 sections in under 5 minutes, scored audit, priorities, 90-day plan, messaging map.
The go-to-market system needed to 10x is buildable in 90 days.
Sep 8, 2026
Meridian has proven the hardest part: customers buy, see ROI, and refer others. What's missing is a systematic engine that turns that signal into predictable pipeline. The path to $10M ARR is narrow and clear, own 'inventory intelligence for DTC', target VP Operations with a financial mandate, and build outbound around the 3 buying triggers that predict a purchase window.
North star: outbound-sourced qualified meetings per month: 0 → 20 · Illustrative sample, Beacn generates the full document, personalized to your account.
Your next rep should not start from zero.
Run 1: Beacn builds the account profile. Run 5: it already knows the buyer's objections, the last QBR gap, and the risk that killed the last deal. Your next rep inherits that on day one.
Per-account memory
Every result is saved to the company it's about. Not a CRM activity log, structured intelligence that builds over time.
Team-wide patterns
What wins rolls up across all your accounts. Which messaging works, which signals predict deals, which risks kill them.
Smarter every run
Those patterns pre-load every new play and account. The longer you use it, the bigger the lead it builds.
What cold outreach costs your pipeline.
Grow pipeline without growing headcount by moving effort off accounts with no buying trigger, same math for one desk or a full team.
Estimate: reps × 32 pursuits/year × cold share × 10% close if redirected to in-market accounts × ACV. Directional only: a target model, not a guaranteed result.
About 166 pursuits a year land on accounts with no reason to buy now. Redirecting those (~16.6 wins at a 10% in-market close rate) is the Find job: account, reason, and what to say.
Bundles for the outcome.
Plays for what you do next.
Start with one job and one output. Plays stay separate so onboarding stays short , bundles are how you understand what you are buying.
Focus
Decide where to play
Pain: You do not know what is holding growth back.
Beacn: Growth constraints and priorities from your company and offering, no consulting engagement first.
Pain: ICP, positioning, and messaging are not joined into a plan.
Beacn: ICP, positioning, messaging, and an activation plan that becomes work orders, not a deck that goes stale.
Pain: The website does not communicate the focus.
Beacn: Prioritized messaging and conversion fixes for a named audience.
Find
Know which accounts to call today and why
Pain: Reps cannot tell which accounts have a reason to act now.
Beacn: Trigger events with a recommended action and priority, the reason and the action, not a score to interpret.
Pain: Reps enter conversations without account and buyer context.
Beacn: Account-specific brief: what changed, stakeholder, pains, questions, and objections.
Pain: Good-fit accounts outside the current book stay invisible.
Beacn: Lookalike accounts to target from accounts that already work.
Win
Move live deals forward
Pain: Discovery calls miss the real need.
Beacn: Discovery questions and a qualification plan for a named account and meeting.
Pain: Stalled deals and risks are spotted late.
Beacn: Deal risks, missing stakeholders, and next actions from opportunity evidence, not optimism.
Pain: Leaders go into strategic account conversations underprepared.
Beacn: Executive briefing for a named account and audience, from what is already known.
Keep & grow
Turn a sale into a lasting, growing customer
Pain: Sales context and commitments are lost at handoff.
Beacn: Customer summary, goals, success criteria, risks, and an initial success plan.
Pain: Dissatisfaction and renewal risk are seen too late.
Beacn: Risk assessment and an intervention plan, the intervention, not only a warning.
Pain: Cross-sell and upsell openings go unseen.
Beacn: Expansion hypotheses and a business case tied to a stated customer need.
Revenue Brain
What the company knows about an account is scattered across people and tools. Revenue Brain answers from the account evidence the other plays build up, and improves with every play you run. Not a fifth bundle; the layer under all four.
Twice a week, Beacn runs one play on every account you've touched in the last 15 days. Lookalike when it fits, otherwise the highest-leverage companion, then finished work shows up on Home. How overnight works →
Start free with Instant Audit, then run any play after you claim 12 runs. Score my Go-to-Market →
Beacn works your book between sessions.
Twice a week, Beacn runs one play on every account you've touched in the last 15 days. Lookalike when it fits, otherwise the top companion play for that account. Finished deliverables show up on Home and in Library. Idle accounts go quiet until you touch them again.
One play per active account
Accounts touched in the last 15 days get either a Lookalike shortlist or the highest-leverage companion play (deal health, churn, signals, discovery, expansion), one finished run each, not a spray of busywork.
Finished work waiting when you return
Open Home or Library to review what ran. No blank screen when you sit down, and no email spam. Delivery stays inside Beacn where the account context already lives.
- Account Memory writes back. Every overnight play saves structured facts to the account. The next brief or deal review starts smarter, not from zero.
- One job per active account. Lookalike when it fits, otherwise the highest-leverage companion. Finished work on Home. No spray of busywork.
- Same engine, both motions. Individuals and enterprises get the same Find mechanism: account, reason, and what to say when you sit down.
Beacn decides which accounts deserve a deal before a deal exists.
It does not replace your systems of record. It feeds them: account, reason, and opening line your CRM and sequencer can act on. No six-month RevOps build to start.
Conversation intelligence and recordings
Signal-scored accounts, Account Memory, and finished plays that write back so the next person inherits the judgment.
Fields, stages, and forecast numbers
Won a lookalike account on the first pitch
“Beacn gave us the opening angle and the subtle detail to lead with. We used it, and won the account.”
A repeatable target list for new client revenue
“We uploaded our contact base and got a focused list of accounts to target, with messaging that resonated. It opened a new avenue for client work.”
New signal on a 20-year relationship
“After 20 years managing the relationship, I ran a Buyer Brief and still found new details. It sharpened the message.”
Real customer experiences. Names withheld to protect the teams and their customers.
Trigger → list → action.
Trigger detected
Leadership change, funding, hiring, competitor disruption, the events that open a 60 to 90 day buying window.
Account scored
Beacn ranks the account against your ICP and records why it is in-market now.
Rep acts same day
You get the account, the reason, and the opening line, then pick the next play (brief, discovery, deal review).
Signal intelligence questions, answered.
No AI buzzword bingo.
Beacn is GTM Signal Intelligence. It turns external trigger events (leadership changes, funding, hiring, competitor disruption) into a prioritized account list with the reason each account is in-market and what to say. Same engine for individuals and enterprises.
A Play is a finished revenue deliverable. Not a template. Not a dashboard. You pick one job (a Buyer Brief, Signal Scout, GTM Audit, Churn Sentinel) and it arrives done. Plays are the unit of use; bundles (Focus, Find, Win, Keep & grow) are how you understand the outcome you are buying.
Intent platforms and conversation intelligence produce scores and dashboards someone must interpret. Beacn works upstream of the CRM: the account, why it is in-market today, and the opening line: a list a rep can work the same day. Gong captures deals already in motion; Beacn decides which accounts deserve a deal before one exists.
ChatGPT gives you a draft and starts from zero every time. Beacn runs structured plays that know what a good output looks like, reads your saved Account Memory, and writes back to it so the next run on the same account is sharper.
Same engine and the same twelve plays. Individuals is one desk: Free audit → Prospector from $19/mo, Account Memory for your book. Enterprises is the team that owns the number: shared Account Memory, Members, and Growth / Operator / Enterprise (Outcomes) packaging.
You pay for the deliverable or the outcome, not the seat. No per-user licenses for people who never log in. Individuals start from $19/mo. Enterprise can tie fees to closed revenue with a monthly cap finance can budget.
No. Beacn works standalone. Paste your company URL and LinkedIn, drop an account URL, pick a play. For Enterprise plans, CRM connectors verify outcomes, but they are optional.
Your data is yours. Account Memory lives in your workspace. We don't train on your outputs, don't share your account intel, and offer full data export at any time. Public and permissioned market data only for signal detection.
Minutes from signup to shipped. Most plays return in under two minutes; a Buyer Brief runs live research first and takes a few. Start with Instant Audit (no sign-in), then claim 12 free play runs.
Gong captures what was said on deals in motion. Beacn surfaces which accounts are in-market before a deal exists, and turns account evidence into briefs, next steps, and memory the next person can inherit. They complement each other.
Stop generating activity.
Start generating pipeline.
Work the accounts that are actually buying. Score your go-to-market free, claim 12 play runs, individuals and enterprises, same engine.
Individuals: Prospector from $19/mo · Enterprises: Growth / Operator / Enterprise (Outcomes)
“Work the accounts that are actually buying, Beacn finds the buying window before your competitors do.”
Beacn · GTM Signal Intelligence