Last updated: October 29, 2026
A GTM Audit grades a company’s go-to-market across six dimensions that decide whether pipeline compounds or leaks. It returns an overall grade, names the top gaps, and lists quick wins you can ship this week — not a vanity score, and not a consulting deck that goes stale.
Who you sell to — and whether the book matches that definition in practice.
The angle that wins against the alternatives the buyer actually considers.
Whether the public story matches the ICP and the deal motion.
Evidence a buyer can trust — case shapes, metrics, and credible references.
How pipeline is created: inbound, outbound, partner, product-led — and where it stalls.
Whether Sales, marketing, and CS pull on the same ICP and narrative.
A GTM Audit is a structured diagnosis of a company's go-to-market motion. Beacn grades six dimensions — ICP, positioning, messaging, proof, demand motion, and revenue alignment — and returns an overall grade, the top gaps, and quick wins you can ship this week.
Yes. The public Instant GTM Audit at beacn.net/audit runs with no login and no credit card. It is a product demo scorecard, separate from the 12 free play runs you get after signup. Logged-in audits deepen with Account Memory and company documents.
Yes. Logged-in GTM Audit supports Internal and Prospect modes. Prospect mode grades a buyer's motion — a consultative opener for sellers and advisors.
The audit diagnoses. The GTM Blueprint turns that diagnosis into a 90-day plan: executive summary, ICP and personas, positioning, messaging, and a demand plan your team can execute.
Included in your plan allotment. Prospector is $19/mo with unlimited GTM Audits inside the plan packaging; Growth is $2,100/mo for up to 200 plays pooled across up to 40 accounts; Operator is $7,500/mo for up to 1,000 plays across up to 200 accounts.