Last updated: October 29, 2026
GTM Signal Intelligence turns external trigger events — leadership changes, funding, hiring, competitor moves — into a prioritized account list with the reason each account is in-market and what to say. It sits upstream of the CRM: find the buying window first, then run finished plays. Beacn is built as this system for B2B revenue teams.
Leadership, funding, hiring, and competitor triggers scored against your ICP. You see which accounts entered a buying window and why — windows that typically close in 60 to 90 days.
Every run saves structured facts to the account: buyer, objections, risks, and what has worked. Nobody starts from zero, including the next rep.
Buyer Brief, discovery prep, deal review, handoff, expansion — twelve plays that arrive done, already informed by what Beacn knows.
Score anonymous research. Useful for volume prioritization. Still leave the reason and the first line to the rep.
Answers a prompt in a thread, then forgets the account. No durable memory, no standard of done, no Home next action.
Beacn does not require a CRM migration. It produces finished work that compounds in Account Memory alongside the CRM you already run.
GTM Signal Intelligence is the practice of turning external trigger events — leadership changes, funding rounds, hiring surges, competitor disruption — into a prioritized list of accounts that are in a buying window now, with a clear reason and a next action. Beacn is built as a GTM Signal Intelligence system for B2B revenue teams.
Intent data aggregates anonymous research activity and produces scores. GTM Signal Intelligence starts from attributable, dated trigger events and produces a rep-ready reason and next action. Teams often use both: intent to prioritize volume, signals to decide what to say today.
A CRM stores what already happened after a deal or activity exists. GTM Signal Intelligence works upstream — which accounts deserve attention before a deal exists — and produces finished plays that write back into Account Memory.
Solo operators, AEs, CROs, CMOs, and consultants who must grow pipeline without growing headcount. The same engine scales from one desk (Prospector at $19/mo) to Operator at $7,500/mo for up to 1,000 plays a month.
No. Beacn runs capped, structured plays on Account Memory, with Home next actions and a Sunday overnight refresh capped at three accounts per eligible user. Models are rented; sovereignty is on Account Memory and the control plane.
Free Instant GTM Audit — no card. Then 12 play runs to run Signal Scout and the rest of the engine on your book.