Last updated: October 29, 2026
Account Memory is the durable, structured record of what your team has learned about a buyer account — stakeholders, objections, signals, notes, and outcomes. Every Beacn play reads from it and writes back. That is why the second brief on an account is sharper than the first, and why Home can show what changed and one next action.
Most teams pay twice for the same knowledge: once when a senior rep learns an account, and again when the next rep starts from a CRM stage and a blank prompt. Account Memory keeps the judgment — objections that landed, champions who moved, outcomes that closed — on the account itself.
Plays are how work ships. Account Memory is the engine substrate: durable state → structured play → next action → outcome written back. That loop is what Beacn means by a GTM inference layer.
Useful for activity history. Rarely structured for the next play. Account Memory is designed to be read by the next Buyer Brief or Churn Sentinel, not only by a human scrolling a timeline.
Ephemeral. No account attachment, no Won/Lost write-back, no Home Attention queue. Memory outlives the tab.
Human-readable, not machine-actionable. Beacn stores structured points so Ask, overnight, and plays cite the same facts.
Account Memory is Beacn's durable, structured record of what your team knows about a buyer account: stakeholders, objections, live signals, notes, documents, and outcomes. Every play reads from it and writes back, so the next run starts warmer than the last.
A CRM is a system of record for stages, contacts, and activities. Account Memory is a system of judgment: why this account matters now, what has been tried, what blocked the last deal, and what to do next. Beacn does not require a CRM migration; it compounds alongside the CRM you already run.
A chat thread dies when the tab closes or the context window fills. Account Memory lives on the account. Tag Won or Lost and that line stays; overnight and Home next actions read the same record.
Play outputs, uploaded notes and documents, enrichment facts, stakeholder imports, and outcome tags. Meeting-like uploads and Ask pastes can attach as content sources so Revenue Brain and plays see the same ground truth.
No. Beacn's Privacy Policy and Beta License Agreement commit that customer-identifiable User Content is never used to train any model — ours or a third party's. Models are rented; Account Memory stays in your control plane.
12 free play runs, no card. Memory compounds from the first enrichment and the first finished play.